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Our Roots

Plant Parenthood Made Simple

Leaf Envy is designed to make plant parenthood simple and take the pain points out of growing your indoor jungle of dreams. To help you re-connect with nature, we provide tailored plant recommendations, easy to understand care advice, and quality but affordable plants delivered to your door. We're here to help you be the best plant parent you can be, that's why our service doesn't stop once you receive your plants. Our plant experts are on hand to help every step of the way, and answer any plant-related questions you might have. Why? Because we believe in the power of plants to make people happy, and believe in their fundamental importance to the sustainability of urban life.

Our Story

Leaf Envy was born when our founder Beth moved to Los Angeles having sold all her possessions. Tired of spending money on mindless ‘stuff’, Beth decided to decorate her empty apartment with things that truly made her happy: aka plants. Cue 2 hours of furiously googling Latin names, $300 and a pretty stressful Uber ride later - she had her first plant collection...which she killed 2 months later. But it was this first failure that led to what became a long and passionate love affair with plants! Plenty of plant reading and buying experiences later, she decided to take the plunge and move back to London to launch Leaf Envy. And We've been growing fast (like our plants) ever since! 

Beth started Leaf Envy doing pop ups on her canal boat on Regents Canal during the summer months. She then got accepted to be a Resident on Google for Start Ups Female Founder program, and during that time outgrew the boat - moving into their HQ in Hackney Downs Studios.

We love nothing more than exchanging plant facts, and offering up plant care advice to spread the plant love - so feel free to come down for a chat in Hackney. Alternatively you can contact us here to schedule an appointment, if you'd like to have a 1 on 1 so we can make your indoor jungle dreams come true.